Recently I’ve been undergoing treatment for cancer, and have had access to a leading oncologist at a world-renowned medical center. At one point during a visit, we discussed how long she’s been practicing her specialty. She said she’s been at the same hospital for more than 40 years. Then I asked what her employers had given her to note that amazing milestone — four decades of saving lives! With a shrug of acceptance rather than indignation, she laughed and showed me a plastic key chain that had been mailed to her. Clearly, that gift was a classic employer mistake — a trivial attempt at recognition that not only missed the mark but also disappointed rather than inspired.
